Famed Chicago-based Irish singer Paddy Homan's event performance services are in high demand in both the U.S. and Ireland. Paddy asked for a modern yet romantic aesthetic that incorporated the feeling of an Irish wedding without resorting to stereotypes. We used sharp photography with soft colors, and minimal, san-serif text treatment. Integrated videos and sound, along with a downloadable brochure, provide event-planning customers plenty of samples and information to make an informed decision. The fully responsive site is highly adaptable for a scaling business–event venues and additional musicians can be added as needed.