With the launch of the new model year 2019, Harley-Davidson tasked us with producing an all new, updated training course and supporting materials to provide product knowledge to both dealers and employees worldwide. My team pitched the idea to produce an opening video at the beginning each course aimed to launch ahead of the bikes in order to build momentum and excitement of the new model year. 
In addition to that our goal was to inspire new riders and celebrate and promote female riders in the sport.
Project management, art direction, and production: Noah O'Donnell
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