With the launch of the new model year 2019, Harley-Davidson tasked my team with producing a training course and supporting materials to provide product knowledge to both dealers and employees worldwide. We pitched the idea of producing an opening video to play at the beginning of each course. We launched this ahead of the bikes in order to build momentum and excitement for the new model year. 
In addition, our goal was to inspire new riders and celebrate and promote female riders in the sport.
Project management, art direction, and production: Noah O'Donnell
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